Tales of our journey
through the digital
Review your business goals for the coming year Anything you’re reporting from your web analytics should mirror your business goals. Some common business goals we hear from clients: Increase sales Increase lead generation Increase awareness Increase engagement Aligning your analytics with your goals in advance will help speed your reporting along. Review your site goals vs. your business goals In Google Analytics (or your web analytics package), look at the goals you have established for your site. In Google Analytics,…
What your business needs to know about the change to the way Google Analytics calculates visits–and its impact on your site metrics.
Get a jump on planning your digital strategy for 2011 with these early New Year’s resolutions.
Although ecommerce goals are typically straightforward–sales and revenue–here are some other ways to track conversions on an ecommerce website, from repeat purchase rates to shopping cart abandonments to contribution by marketing channels.
If you have an ecommerce site, it’s pretty easy to measure your success.Just take a look at your completed transactions. Sales holding steady or on the rise? You’re doing great. Too many abandoned shopping carts? You’ve got some work to do. “But what does success look like if I don’t have a shopping cart?” It’s a common question we hear from educational institutions, trade associations, non-profits, and other organizations that aren’t focused on web-based sales. But never fear. You still…