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3 Phrases That Make Social Media Managers Cringe

If you ask your social media managers what drives them nuts about their jobs, there’s a good chance it’s hearing one of these phrases from their teams. “Can’t you just Facebook it?” The first thing people need to realize about social media marketing is that “Facebook” isn’t your strategy. Facebook is a vehicle for your communications. It’s also the way you can engage a particular audience. When you are saying “just Facebook it,” what are you actually trying to accomplish?…

Social Media Discernment: How to Choose the Right Platforms for Your Business

How do you know which social media platforms to use, and when to add new ones, like Pinterest or Tumblr? You need social media discernment. Here’s how.

What We’re Reading – December 16

New new Twitter Just went you got used to new Twitter, there’s a new new version. And this one includes brand pages. So far those brand pages are limited to 21 advertising partners and charities including CocaCola, DisneyPixar, and McDonalds. They’ll be rolled out to a wider audience over the next few months. I remember when…. The holidays always make us nostalgic, so here’s blast from the past – see how 20 popular sites looked when they first launched including…

What We’re Reading – November 11

Twitter promotion As the holidays approach, we’ll be watching how companies use social media to promote specials. Here’s one we spotted this week from @shabbyapple: For an extra 20% off sale, enter code TWITTER at checkout. the code unlocks after 25 Retweets! GO! We like the requirement for a certain number of pass-alongs before the code is activated. While we’ve seen many promotions that are limited to a certain number (which removes the incentive to share), this encourages fans to…

What We’re Reading – October 21

Maybe you really shouldn’t text while driving Blackberrys go down for three days, traffic accidents in Abu Dhabi drop by 40%. The news has apparently convinced many to change their ways. Changes to Google Analytics Google Analytics is changing how they are measuring – or at least providing – the data for keyword search. If searchers are logged in to Google, you will no longer receive data in Google Analytics about the specific keywords that are referring traffic to your…

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