“social media marketing”

When does social media marketing start to pay off?

If there is anything universal about society today, it is that we are all incredibly impatient. We have fast food, instant download, and same day delivery. Life is all about now – does instant gratification ring a bell? No matter which way you put it, people do not like to wait. However, if there is anything worth waiting for, it is the long-term returns of your social media campaign. The big question How long? When will? Time is always the…

3 Phrases That Make Social Media Managers Cringe

If you ask your social media managers what drives them nuts about their jobs, there’s a good chance it’s hearing one of these phrases from their teams. “Can’t you just Facebook it?” The first thing people need to realize about social media marketing is that “Facebook” isn’t your strategy. Facebook is a vehicle for your communications. It’s also the way you can engage a particular audience. When you are saying “just Facebook it,” what are you actually trying to accomplish?…

Sold in 6 Seconds: 7 Ideas for Short Form Videos to Market Your Business on Vine and Instagram

Short form video marketing via Vine and Instagram is an effective method of reaching audiences. Here are 7 ideas for short marketing videos.

2 Big Changes to Google+ Pages for Your Business You Need to Know About

Every business should consider Google+ as part of its social media marketing plan. Here are two changes to be aware of for Google+ Business Pages.

Persuasion Starts with Psychology: 3 Techniques to Convince People to Take Action

Your users don’t share your content or interact with you on social media by accident. Here’s how to get your audience to act.

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