Tales of our journey
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“marketing”
Pokémon Go: Businesses React – Innate’s Top 5 As we mentioned earlier this week, Pokémon Go almost immediately vexed some businesses with its surprising popularity, leading a few establishments to declare “Pokemon are for paying customers only.” Others have embraced the craze and are using the game to reach out to new audiences. Here are five of our favorite responses, local to DC and national – they may just help you find a new opportunity: Pokemon: Symphonic Evolutions (Pokemon music…
Why Businesses Should Care About Pokemon Go There’s a Doduo right outside the window. In the garden.” “Got it.” “Go red team!” For some members of the Innate team, arriving at the office this morning was a chance to discover new Pokémon in and around our office building in Dupont Circle. For others, it seemed like a foreign language or a blast from the past. In case you missed it (or are wondering why everyone is wandering around on the…
Like clockwork, every January thousands trudge into their local grocery stores, bodegas or corner newsstands to nab Washingtonian’s “100 Very Best Restaurants” issue. Conveniently, every year the issue arrives just before DC Restaurant Week. DC Restaurant week was engineered to help local restaurants fill up in notoriously slow months like January and August. This year, for either $22.16 (lunch) or $35.16 (dinner) Washingtonians can get a three course meal at the elusive 4-star restaurants they have dying to try. Hundreds…
Many of us view Snapchat as a passing fad for younger generations, but it is apparent that this (formerly controversial) app is making us re-evaluate the way we look at and use Social Media. Snapchat started as a photo-messaging app that allowed users to take photos and videos, add text and drawings and send them to a chosen group of recipients. In the past 18 months, Snapchat has upped their interactive game, launching their Stories and Discover platforms. These platforms…
If you knew there was a secret to getting a 20% jump in site traffic, you would want in on that secret, right? Well, it’s not really much of a secret, but for some reason many businesses are ignoring a fairly simple way to do just that. The key is in user experience, but more precisely, accessibility. Is your website accessible to all users? If not, you could be missing out on up to 20% of the population (1 billion…