Tales of our journey
through the digital
Not long after JCPenney launched a brand transformation, it was given the opportunity to live up to its new brand promise of “fair and square.” Here’s how.
Campaigning and marketing are a lot alike. Here are 4 things politicians can teach you about marketing (and it’s not just about Twitter).
As smartphone usage increases, so has the interest in reaching customers with mobile marketing. From SMS to QR codes to search ads, here are 5 ways to reach your customers with mobile.