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“keyword stuffing”

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Keyword “Not Provided”: What A Recent Google Change Means for Your Stats

Have you started seeing “(not provided)” as an increasing portion of your Google Analytics referring keywords? Don’t panic. Here’s what to do.

Crystal Ball Marketing Campaigns

Google Trends is the next best thing to a crystal ball for choosing marketing messages that will resonate. Here’s how to use it for your next marketing campaign.

Website Keywords – Implementation (Part 3)

In the first two discussions on keywords, we talked about how to determine what keywords are already driving traffic to your site and how to discover new potential keywords. Now that you have all those keywords, what should you do with them? Incorporating keywords Once you have your list of keywords, review the content of your website page by page to determine which keywords are most relevant to each page. Usually they progress from broad categories on your homepage to very specific words on your internal…

Website Keywords – Research (Part 2)

Last week we discussed the basics of keywords and how to determine what search terms current visitors are using to find your site. But that will only tell you how you’re already been found – not what traffic you’re missing. In order to know what traffic isn’t currently finding your site (and therefore going to your competitors), you’ll need to know what keywords users are actually using when they sit down at a search engine and start typing. This week, we’ll compare a few…

Website Keywords – the Basics (Part 1)

When creating new content for your website, we’ve all heard to focus on keywords – to allow visitors to find your content, to be properly indexed in the search engines, etc. But what does that mean? And how do you know which keywords to use? Several tools are available to help you determine what keywords are most relevant to your potential audience so you can determine which are most likely to yield results for you. We’ll be reviewing and comparing…

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