Tales of our journey
through the digital
Have you started seeing “(not provided)” as an increasing portion of your Google Analytics referring keywords? Don’t panic. Here’s what to do.
Google Trends is the next best thing to a crystal ball for choosing marketing messages that will resonate. Here’s how to use it for your next marketing campaign.
Last week we discussed the basics of keywords and how to determine what search terms current visitors are using to find your site. But that will only tell you how you’re already been found – not what traffic you’re missing. In order to know what traffic isn’t currently finding your site (and therefore going to your competitors), you’ll need to know what keywords users are actually using when they sit down at a search engine and start typing. This week, we’ll compare a few…
When creating new content for your website, we’ve all heard to focus on keywords – to allow visitors to find your content, to be properly indexed in the search engines, etc. But what does that mean? And how do you know which keywords to use? Several tools are available to help you determine what keywords are most relevant to your potential audience so you can determine which are most likely to yield results for you. We’ll be reviewing and comparing…