2011 wrap up and lessons learned “What I learned about the Web in 2011,” A List Apart “Global Lessons from Travel Websites,” UX Magazine Social media most popular online activity According to a recent comScore report, social networking is now the single most popular online activity, accounting for 1 in 5 online minutes. Facebook now reaches over half of global online audience. Mobile fuels the social addiction – with 64% of smartphone users accessing social networking sites, either through apps or a mobile…