Tales of our journey
through the digital
Review your business goals for the coming year Anything you’re reporting from your web analytics should mirror your business goals. Some common business goals we hear from clients: Increase sales Increase lead generation Increase awareness Increase engagement Aligning your analytics with your goals in advance will help speed your reporting along. Review your site goals vs. your business goals In Google Analytics (or your web analytics package), look at the goals you have established for your site. In Google Analytics,…
Have you started seeing “(not provided)” as an increasing portion of your Google Analytics referring keywords? Don’t panic. Here’s what to do.
Prepare for the Google Analytics Individual Qualification (IQ) test with these tips and sample question content.
What your business needs to know about the change to the way Google Analytics calculates visits–and its impact on your site metrics.