Where the Customers Are – Is Location-Based Social Media Right for Your Business?

With Twitter and Facebook both adding location services in addition to existing location-based services such as FourSquare, Gowalla and Loopt – many of which have corresponding mobile applications – clearly location-based social networking and social media is poised to be the next big thing. But what does that mean for you and your business? Should you jump on the bandwagon? The short answer is “it depends.”

Where’s Your Conversation? Measuring Blog Interaction

A friend and former colleague recently lamented on her blog that no one had commented on her new re-design. From the responses she received, the reason was soon obvious – no one had seen it. All of her readers were using RSS. Great for ensuring your readers see every post, but not so much for commenting on the design. But that discussion highlighted another struggle we have – internally and with our clients. How do you measure blog interaction and…

What We’re Reading – February 5

Do more with mobile Google is updating the features on mobile ads again – this time introducing click-to-call phone numbers in mobile ads. I can see this as a definitely helpful feature instead of trying to remember a number and dial. Like Post-its for Analytics Google Analytics has now made their annotations feature available to everyone. If you run a special promotion or your site is featured somewhere, you can create an annotation to note the event and help track…

The Social Media for Business 5-Step Starter Kit

Your business is ready to start using social media for marketing. Here’s the 5-Step Starter Kit to get going with Facebook, Twitter and more.

What Social Media is Good For

Or How the Internet Helped Heal My Cat & Get Rid of Drew’s Cancer The topic I wanted to address this week was social media, community and creating change. Originally this post was supposed to be about Blame Drew’s Cancer as a social media phenomenon, and it still will be, but in a different way than I originally intended. On Monday night I came home on my way to run what I thought would be a quick errand. Rather than…

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