Case Study: Recovery From a 98-Point Google Rank Drop After Penguin 2.0

Case study: How we helped a client recover from a 98-point drop in ranking for its most important non-branded keyword after Penguin 2.0.

How to Create Content Strategy in a No-Keyword World

The world of search is changing, from hidden keywords to semantic search. Your content strategy has to keep up. Here’s how.

Sold in 6 Seconds: 7 Ideas for Short Form Videos to Market Your Business on Vine and Instagram

Short form video marketing via Vine and Instagram is an effective method of reaching audiences. Here are 7 ideas for short marketing videos.

Yes, Your Grandma’s on Facebook. What Now?

More and more Americans over 50 are using social media. Should your business be doing more to reach out to an older audience on social media?

Traffic’s Down but Sales are Up: Why Effective SEO Doesn’t Always Equal More Visits

Believe it or not, effective SEO doesn’t always lead to a spike in site traffic. Here’s why that can be a good thing.

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