illumINNATE
Tales of our journey
through the digital
landscape.
Perhaps one of the most daunting tasks of starting, or keeping up with a blog is the editorial calendar. If you’re like me at all, you need to write everything down just to make sure you remember what’s going on that day. I subsist on never-ending to-do lists and personally, nothing is more rewarding than being able to check off an item from the list. When it comes to creating an editorial calendar for you blog, a similar tactic can…
We have always envisioned ourselves as “storytellers.” It is in our DNA, it is what makes us tick and what makes us wake up each morning embracing the challenges ahead. This has been a long time coming. Many of you have been with us through the changes but now after 15 years of owning and running this agency, I feel we have finally arrived! I know many of you have heard rumblings of this change and were just waiting to…
Case study: How we helped a client recover from a 98-point drop in ranking for its most important non-branded keyword after Penguin 2.0.
The world of search is changing, from hidden keywords to semantic search. Your content strategy has to keep up. Here’s how.
Short form video marketing via Vine and Instagram is an effective method of reaching audiences. Here are 7 ideas for short marketing videos.