The 411 on ASP.NET MVC 5

As a developer at Innate, I have had the opportunity to work with ASP.NET MVC5 intimately as we are using this framework for one of our larger development projects and it’s helping us create websites with an emphasis on clean architecture, test-driven development and extensiblity. Firstly, let me explain what ASP.NET MVC stands for: It’s a Model-View-Controller technology and is a framework for building scalable, standards-based web applications using well-established design patterns and the power of ASP.NET and the .NET Framework.…

5 New Year’s Resolutions for Your Analytics Goals

Review your business goals for the coming year Anything you’re reporting from your web analytics should mirror your business goals. Some common business goals we hear from clients: Increase sales Increase lead generation Increase awareness Increase engagement Aligning your analytics with your goals in advance will help speed your reporting along. Review your site goals vs. your business goals In Google Analytics (or your web analytics package), look at the goals you have established for your site. In Google Analytics,…

3 Phrases That Make Social Media Managers Cringe

If you ask your social media managers what drives them nuts about their jobs, there’s a good chance it’s hearing one of these phrases from their teams. “Can’t you just Facebook it?” The first thing people need to realize about social media marketing is that “Facebook” isn’t your strategy. Facebook is a vehicle for your communications. It’s also the way you can engage a particular audience. When you are saying “just Facebook it,” what are you actually trying to accomplish?…

Innate’s Quick Social Media Marketing Guide

There are certain elements of social media that are vital to understand if you’re going to be posting — tweeting, sharing, linking or otherwise — for a business. These are the elements that will guide you in making strong marketing decisions for your target audience on each site. To help guide you in creating a strategy and starting your own outreach for your company or client, we’ve put together a quick list of each of the biggest social media platforms, what they’re…

Entrepreneur Interview: Alex Alevras of GRK

When you think about fast food, “fresh” isn’t a term that typically jumps to mind. At least, not here in the U.S. In Greece, it’s a different story. That’s what drove Alex Alevras and his business partner and company founder, George Nikas, to open GRK, a fast-casual Greek restaurant, first in New York City and now in Washington, D.C. Alevras, the D.C. managing director, agreed to let me drill him with questions about his background as an entrepreneur and what…

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