Move off the Web and onto the Desktop Part 2

Widgets (think Southwest, or something simpler) Live chat with Concierge, Wedding Planner, or front desk staff (mobile implications)

Quiz: What’s Your Travel Personality?

The thought of lying on a beach in Maui over vacation may make your skin crawl (scratchy sand!) and skin boil (stifling sun rays!) but it might be your best friend’s favorite vacation activity. Your dream anniversary trip could be a romantic trip to Italy to look at art and dine on local pasta, while your spouse envisions the two of you in an isolated cabin in Oregon splitting a can of Chef-Boyardee for dinner if fresh fish isn’t available.…

Social and Anti-Social Media Tips for Hotels

Today I had an article published in Hospitality Net called “Five Ways Hotel Staff Members Can Improve Their Hotel’s Online Presence,” which lists easy, low-cost ways that those in the hospitality industry can use the Internet to gain publicity and business.  (If you’re in D.C. attend Lisa and Carly’s HSMAI DC Travel 2.0 presentation tonight for even more insight.) Even if you’re not in that industry, read the article for inspiration on how to use blogs and photo-sharing sites to…

Web + Travel = Travel2.0

Lisa King, a producer at CDG, and I are doing a presentation on Web 2.0 to HSMAI DC, the Hospitality, Sales and Marketing Association, on Wednesday night.  Our goal is to ensure that the people attending can walk out the door and have at least three things they can realistically do the next day to add social media elements to their marketing mix. The hard part is keeping the presentation focused so we manage to stay within the two-hour time…

It’s an Ad, Silly

I was reminded last  week that when I think I’m being repetitive — I’m often just getting through.  For so long SEO was devoid of any marketing theory that I guess I can’t remind people often enough that titles and meta descriptions are really tiny ads.  This morning SEOmoz had a great article on meta descriptions, and so I decided if they are saying it again, it’s still must need saying.

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