Happy Genius

There is a reason why McDonalds is so successful…and it’s not the quality of the food. Last week when it was raining torrentially for days and days, my friends and I decided not to brave the weather but rather stay in and watch a marathon of America’s Next Top Model (it was the season when Tyra flips out…how could we NOT watch it??). All of a sudden, the new McDonald’s commercial came on. Everyone stopped talking and paid more attention…

BzzAgent

  Last night my roommate approached me excitedly. “I saw this report on the news today about a new way of marketing,” she eagerly explained. “It’s called ‘BzzAgent,’ and it’s all about spreading word-of-mouth. You’re really into that stuff, right?”   HAHA! I thought. Little does she know that those pieces of the new 5™ gum she’s been stealing out of my purse everyday were sponsored by that “new” word-of-mouth concept. You see, I’ve been a BzzAgent since I was an…

IHR Presentation – Web 2.0

You’ve read a couple of blogs. You’ve watched a YouTube video or two. Maybe you’ve even posted a few photos to Flickr. But how can you apply these tools to your business? How can you tap into the energy of web users and make it work for you? Greetings, and welcome to the wonderful world of Web 2.0. I’m Matthew Snyder, creative director at CDG, and I’m excited to have the oppotunity to introduce you to the power of collaborative…

Site Launch: Elvia Travel Insurance

CDG Interactive is proud to announce the launch of the new website for Elvia, a Travel Insurance provider for the United States. The site was designed by CDG and implemented in our content management system, WMS with a custom insurance quote engine.   Elvia is a new face for travel insurance in the U.S., but has been a well-known name in France, Germany, and other parts of Europe for years.  Next time you’re heading of on a trip, be sure that…

The Revolution will be Mobile (hello iPhone)

The blogosphere has been all a-buzz with the iPhone since before it was announced as a real product.  Mac fans have been dreaming of the perfect handheld gadget that would interpret and anticipate every need they have.  Apparently Mac fans have short memories, and had forgotten or forgive Apple for the Newton — which actually was the grand-daddy of PDAs — but failed miserably. I’ve avoided writing about the iPhone because everyone else had been covering it ad-naseum.  Then Scott…

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