IHR Presentation – Web 2.0

You’ve read a couple of blogs. You’ve watched a YouTube video or two. Maybe you’ve even posted a few photos to Flickr. But how can you apply these tools to your business? How can you tap into the energy of web users and make it work for you? Greetings, and welcome to the wonderful world of Web 2.0. I’m Matthew Snyder, creative director at CDG, and I’m excited to have the oppotunity to introduce you to the power of collaborative…

Site Launch: Elvia Travel Insurance

CDG Interactive is proud to announce the launch of the new website for Elvia, a Travel Insurance provider for the United States. The site was designed by CDG and implemented in our content management system, WMS with a custom insurance quote engine.   Elvia is a new face for travel insurance in the U.S., but has been a well-known name in France, Germany, and other parts of Europe for years.  Next time you’re heading of on a trip, be sure that…

The Revolution will be Mobile (hello iPhone)

The blogosphere has been all a-buzz with the iPhone since before it was announced as a real product.  Mac fans have been dreaming of the perfect handheld gadget that would interpret and anticipate every need they have.  Apparently Mac fans have short memories, and had forgotten or forgive Apple for the Newton — which actually was the grand-daddy of PDAs — but failed miserably. I’ve avoided writing about the iPhone because everyone else had been covering it ad-naseum.  Then Scott…

Summer Vacation with the Relatives

Sometimes at CDG, we refer to our group of hotel clients as “the hotel family,” as in “Let’s welcome the Churchill Hotel as the newest member of our hotel family.” At first, I thought this term was a little silly (we can’t banish members of the hotel family to their rooms if they’re behaving badly) but it actually makes sense because we’re always thinking of our hotels, we try to help them be successful and we know them well enough…

Move off the Web and Onto the Desktop – Part 1

These days people are so obsessed with adding Web 2.0 elements to their website, and rightly so, that they forget about developing a well-rounded interactive marketing strategy.  Since I’m just as guilty of that as the next person, I thought I’d talk today about some lesser explore interactive options.  I’m actually hoping we can stop talking “Web 2.0” soon and just get back to talking about interactive — since that’s what Web 2.0 really is.  It’s really about making the…

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