Girly Marketing

When you want a brand to appeal to women, what do you do? Host a “no boys allowed” party, of course…complete with sweet chocolaty desserts, jewelry, sparkling wine, and pink versions of the promoted product! No, I’m actually not being sarcastic. This is the technique applied by Nintendo, specifically for its new DS Lite handheld game. I don’t know if you’ve noticed, but the gaming industry doesn’t usually target women with its products (think: Halo, Grand Theft Auto, Manhunt, Hellgate,…

Super Bowl ’08 Anticipation

Some people anxiously await the eve of Super Bowl Sunday for the glory of the game, the thrilling competition, the astounding athleticism of the players, the stunning flexibility of the cheerleaders, or even the spicy buffalo wings and seven-layer dip assuredly perched on the table near the plasma TV. I – like most Americans who enjoy a good competition of the greatest players in their sport – enjoy the Super Bowl…but for a slightly different reason. The commercials are what…

Innate and CQ Bring a New Political Voice to the Web

Newly redesigned site delivers award-winning journalism with state-of-the-art digital appeal.

Happy Genius

There is a reason why McDonalds is so successful…and it’s not the quality of the food. Last week when it was raining torrentially for days and days, my friends and I decided not to brave the weather but rather stay in and watch a marathon of America’s Next Top Model (it was the season when Tyra flips out…how could we NOT watch it??). All of a sudden, the new McDonald’s commercial came on. Everyone stopped talking and paid more attention…

BzzAgent

  Last night my roommate approached me excitedly. “I saw this report on the news today about a new way of marketing,” she eagerly explained. “It’s called ‘BzzAgent,’ and it’s all about spreading word-of-mouth. You’re really into that stuff, right?”   HAHA! I thought. Little does she know that those pieces of the new 5™ gum she’s been stealing out of my purse everyday were sponsored by that “new” word-of-mouth concept. You see, I’ve been a BzzAgent since I was an…

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