Can Design Impact a Team’s Win Percentage?

Being a designer and sports fan (like I am) is a mix of interests that don’t always overlap. However, I often see designers posting their own design takes on a team’s logo, uniform, and overall branding. It got me thinking about REAL rebrands in sports and the possible lasting impacts they might have. More specifically: can design impact a team’s win percentage? The power of a brand I recently read an article about how the Los Angeles Clippers should change…

Innate is Hiring: Marketing Data Analyst – Tableau

Do you have a background in statistics or computer sciences? Would you like to use big data to reveal patterns, analyze trends and solve business puzzles? If you can not only understand the numbers but help explain the story behind them, this is the job for you. Innate, an award-winning interactive marketing agency in downtown DC, is seeking a Marketing Data Analyst to learn Tableau and implement our marketing optimization strategy. Tableau is business intelligence software that allows you to…

5 Ways to Up Your Digital Strategy Game

Is your digital strategy up to par? Do you even have a digital strategy? Do you recognize the importance of a website and social media for your business but don’t quite know how to leverage it? When consulting for small businesses and startups, or even large corporations that may not have focused on their digital presence in the past, we look at five key categories for evaluation. We call this our 5-Point Digital Landscape Checklist. If your company isn’t leveraging…

Designers x Zombie Apocalypse

You know what the zombie apocalypse is all about right? Rotting corpses chasing after you to feast on your living flesh. Your friends and family dying, getting lost, eaten, or turning into zombies before your very eyes. I don’t need to explain this scenario do I? It’s gruesome and depressing but I watch a LOT of The Walking Dead. It’s AMC’s hit show that rivals the NFL’s Sunday Night Football in TV ratings. America loves the dead and so do…

Is the Postman REST Client Really Efficient?

Postman REST Client is a Google Chrome extension that makes REST calls, an HTTP client for testing web services. It is a more efficient tool for front-end and back-end developers who are working with API keys. Postman is used to run a couple of automated tests in a collection runner. The Postman interface is divided into two areas. On the left side, we can build a collection with various “create”, “get”, and “post” requests. On right side, the request constructor…

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