Meet the Designers – Interactive Designer John Jaber and Art Director Casey Hawes

We at Innate prides ourselves on executing exceptional conversion-centered design, ensuring that our clients’ clients have a seamless experience when using their website. It takes a lot of behind-the-scenes magic to increase the likelihood of a user converting on a web page, such as flawless programming and sleuthy keyword optimization.  While those are critical components, we want to give a round of applause to the designers. Without their creativity, use of design principles, and endless knowledge of color psychology, the…

The Psychology of Web Design

Web design is much more than formatting, fonts and colors—it’s a science. A psychological science to be exact. A good website does not rely solely on content; instead it focuses on the complete user experience. For the first thing that a person will internalize when they land on a homepage is not the positive testimonials, robust blog posts or recent news mentions, it is the look of the website. It is the feel of the website. Or rather, how the…

Three Ways to Develop a Successful Call-to-Action

The creation of an online campaign first begins with an idea. The campaign then matures to include an overall purpose, what it hopes to achieve and how its mission will inevitably be accomplished. But for an online campaign to go from an idea to a success, there must be an impactful call-to-action (CTA). A CTA implores your audience to join your campaign and without one, generating leads and increasing conversion rates becomes an almost impossible feat. CTAs can be found…

What is A/B Testing?

You have a brand new website that you’ve spent hundreds (or thousands) of dollars on and countless hours upgrading and yet, you still have no new customers. No one seems to be filling out the email form or requesting a quote. What could possibly be wrong? You could spend a few days racking your brain in hopes of figuring out the answer or you could save yourself some time and frustration by simply asking your market. A/B testing is a…

Innate’s spotlight on Olympic Fencing

Ivan Wilson, who is one of Innate’s rock-star front end developers, has been a competitive fencer for over 17 years! Ivan, who began his career in college, currently belongs to Olde Town Fencing club in Alexandria, Virginia and DC Fencers Club in Silver Spring, Maryland. As a epee fencer, he has participated in numerous local, regional and national tournaments. He is currently active in numerous competitions on various levels/groups, including Vet-40. Ivan’s years of experience and expertise gives us some…

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