“Web Design”

The Power of Less: 3 Reasons to Declutter Your Website

This week, I’ve been doing some competitive research for a project, part of which involves looking at and reading a whole lot of websites. And you know what I’m finding? Most websites just have too much darned content. I’ve beaten this drum before, but it’s worth stating again: too much content will kill your site. Here are three reasons that you should strive for less content. 1. People don’t care about you. It doesn’t matter what you’re selling or who…

Search Patterns Book Review

Ivan Wilson reviews the new book Search Patterns by Peter Morville & Jeffery Callender

What One UI Developer Learned at the Opera

UI Developer Ivan Wilson finds inspiration and insight about UI design at a performance by the Metropolitan Opera

Don’t Trust Your Instincts. Test ’Em. (And Optimize!)

No matter how long you’ve been working on the web, you need to test your instincts to see what delivers the best results. Here’s why you need to test, tweak and optimize everything from emails to landing pages.

Is Your Website the Next Avatar?

Much was made of the epic fight for the Best Picture Oscar this year, which was essentially duked out between James Cameron’s Avatar, and Kathryn Bigelow’s The Hurt Locker. The films couldn’t be more different. Avatar is a technical tour de force set in a digital fantasyland. The Hurt Locker is a taut, suspenseful drama set in an all-too-real war zone. Both directors succeeded in realizing their creative visions. But what different visions they were. Cameron’s required a $237 million…

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