Tales of our journey
through the digital
If you have an ecommerce site, it’s pretty easy to measure your success.Just take a look at your completed transactions. Sales holding steady or on the rise? You’re doing great. Too many abandoned shopping carts? You’ve got some work to do. “But what does success look like if I don’t have a shopping cart?” It’s a common question we hear from educational institutions, trade associations, non-profits, and other organizations that aren’t focused on web-based sales. But never fear. You still…
CDG Interactive launches another global site for Mondial Assistance, using the flexible and robust ZeusCMS content management system
Out of all of the phases of a website development project, the one that’s probably the most fun, and most prone to all-around-angst, is the design phase. If your creative agency’s job is to design a superior website, the client’s job is to provide thoughtful, helpful feedback.
This week, I’ve been doing some competitive research for a project, part of which involves looking at and reading a whole lot of websites. And you know what I’m finding? Most websites just have too much darned content. I’ve beaten this drum before, but it’s worth stating again: too much content will kill your site. Here are three reasons that you should strive for less content. 1. People don’t care about you. It doesn’t matter what you’re selling or who…
No matter how long you’ve been working on the web, you need to test your instincts to see what delivers the best results. Here’s why you need to test, tweak and optimize everything from emails to landing pages.