Category:

“Web Design”

Interpret the Rainbow

“Colors, like features, follow the changes of the emotions.” – Pablo Picasso In art, as stated by Pablo Picasso, colors go far beyond being the medium with which someone illustrates a picture. Colors are, more acutely, the medium with which an artist illustrates a message, a feeling, an emotion. As discussed in a previous post, psychology plays a huge role in designing an effective website. Understanding psychology enables a graphic designer to garner positive responses in the viewer’s subconscious, which…

5 Ways to Clean Up Your Code

When you begin to learn HTML, and particularly when you get good at it, nothing will drive you crazier than to see junked up markup. I’m talking: &nbsp;, <br />, %20, empty <em> tags, etc. Below we discuss 5 easy ways to clean up your code. 1. Remove Spaces from Your URL If someone sends you a URL of a really great web article, which of the two below are you more likely to click? http://www.blogosphere.com/really%20awesome%20web%20article http://www.blogosphere.com/really-awesome-web-article I’m going to…

Meet the Designers – Interactive Designer John Jaber and Art Director Casey Hawes

We at Innate prides ourselves on executing exceptional conversion-centered design, ensuring that our clients’ clients have a seamless experience when using their website. It takes a lot of behind-the-scenes magic to increase the likelihood of a user converting on a web page, such as flawless programming and sleuthy keyword optimization.  While those are critical components, we want to give a round of applause to the designers. Without their creativity, use of design principles, and endless knowledge of color psychology, the…

The Psychology of Web Design

Web design is much more than formatting, fonts and colors—it’s a science. A psychological science to be exact. A good website does not rely solely on content; instead it focuses on the complete user experience. For the first thing that a person will internalize when they land on a homepage is not the positive testimonials, robust blog posts or recent news mentions, it is the look of the website. It is the feel of the website. Or rather, how the…

Innate Goes Global with International Launches

It’s been a whirlwind few weeks at Innate, punctuated by the launch of several high-profile international sites for Australia-based travel insurance company Cover-More. Over the past week, we’ve launched a total of four sites serving B2C markets in New Zealand, Malaysia, Singapore and Australia. Cover-More New Zealand: an immersive experience Cover-More Travel Insurance New Zealand is a major milestone in our ongoing collaboration to rebrand and enhance the online B2C presence for Cover-More. The core of new site is a…

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