Category:

“Web Design”

Interpret the Rainbow

“Colors, like features, follow the changes of the emotions.” – Pablo Picasso In art, as stated by Pablo Picasso, colors go far beyond being the medium with which someone illustrates a picture. Colors are, more acutely, the medium with which an artist illustrates a message, a feeling, an emotion. As discussed in a previous post, psychology plays a huge role in designing an effective website. Understanding psychology enables a graphic designer to garner positive responses in the viewer’s subconscious, which…

5 Ways to Clean Up Your Code

When you begin to learn HTML, and particularly when you get good at it, nothing will drive you crazier than to see junked up markup. I’m talking: &nbsp;, <br />, %20, empty <em> tags, etc. Below we discuss 5 easy ways to clean up your code. 1. Remove Spaces from Your URL If someone sends you a URL of a really great web article, which of the two below are you more likely to click? http://www.blogosphere.com/really%20awesome%20web%20article http://www.blogosphere.com/really-awesome-web-article I’m going to…

Responsive Web Design

The Art of Responsive Design

Over the past few years, many of you have heard of the term responsive design. Basically, it’s an approach where we build web apps and websites to be usable across a wide range of devices, from mobile phones to laptops. But instead of tricks, techniques, and more code (there are plenty of basic responsive design tutorial out there), I want to go in a different direction. Instead of asking ’how do we do this?’, I want to ask ’why do…

Meet the Designers – Interactive Designer John Jaber and Art Director Casey Hawes

We at Innate prides ourselves on executing exceptional conversion-centered design, ensuring that our clients’ clients have a seamless experience when using their website. It takes a lot of behind-the-scenes magic to increase the likelihood of a user converting on a web page, such as flawless programming and sleuthy keyword optimization.  While those are critical components, we want to give a round of applause to the designers. Without their creativity, use of design principles, and endless knowledge of color psychology, the…

The Psychology of Web Design

Web design is much more than formatting, fonts and colors—it’s a science. A psychological science to be exact. A good website does not rely solely on content; instead it focuses on the complete user experience. For the first thing that a person will internalize when they land on a homepage is not the positive testimonials, robust blog posts or recent news mentions, it is the look of the website. It is the feel of the website. Or rather, how the…

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