“User Experience”

How Sites Label Account Access Navigation

Should your users “sign in” to their accounts or “log in”? Our review of navigation labels at top websites had some surprises.

5 Shopping Cart Usability Errors to Avoid

Usability is crucial for your shopping cart; a bad user experience can cost you a sale. Be sure to avoid these 5 shopping cart usability mistakes.

Innate Goes to Apple: iAd in the Works

We’ve got an exciting project in the works at Innate; one that took some of us (though, sadly, not yours truly) all the way to Apple headquarters in Cupertino, CA. Our creative department is working with an Apple engineering team to create an iAd for a major US company. (I’d be more specific, but then I’d have to kill you.) President Scott Adams, Creative Director Matthew Snyder, Art Director Jeff Walter, and Project Manager Kelly McNamara spent much of last…

Why Your Website’s User Interface is Customer Service, Too

Good customer service starts with your organization’s website and its user experience.

The Power of Less: 3 Reasons to Declutter Your Website

This week, I’ve been doing some competitive research for a project, part of which involves looking at and reading a whole lot of websites. And you know what I’m finding? Most websites just have too much darned content. I’ve beaten this drum before, but it’s worth stating again: too much content will kill your site. Here are three reasons that you should strive for less content. 1. People don’t care about you. It doesn’t matter what you’re selling or who…

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