“User Experience”

Meet the Designers – Interactive Designer John Jaber and Art Director Casey Hawes

We at Innate prides ourselves on executing exceptional conversion-centered design, ensuring that our clients’ clients have a seamless experience when using their website. It takes a lot of behind-the-scenes magic to increase the likelihood of a user converting on a web page, such as flawless programming and sleuthy keyword optimization.  While those are critical components, we want to give a round of applause to the designers. Without their creativity, use of design principles, and endless knowledge of color psychology, the…

The Psychology of Web Design

Web design is much more than formatting, fonts and colors—it’s a science. A psychological science to be exact. A good website does not rely solely on content; instead it focuses on the complete user experience. For the first thing that a person will internalize when they land on a homepage is not the positive testimonials, robust blog posts or recent news mentions, it is the look of the website. It is the feel of the website. Or rather, how the…

The 411 on ASP.NET MVC 5

As a developer at Innate, I have had the opportunity to work with ASP.NET MVC5 intimately as we are using this framework for one of our larger development projects and it’s helping us create websites with an emphasis on clean architecture, test-driven development and extensiblity. Firstly, let me explain what ASP.NET MVC stands for: It’s a Model-View-Controller technology and is a framework for building scalable, standards-based web applications using well-established design patterns and the power of ASP.NET and the .NET Framework.…

5 Easy Ways to Improve the Mobile Experience for Your Site Visitors

Is your business site mobile-friendly? Use these 5 quick fixes to make users happier when they visit on a mobile device.

The Smithsonian Gets Interactive: Exploring The Art of Video Games

More and more, traditional museums are embracing interactive technology to increase their audiences and enhance their exhibits. We take a look at how the Smithsonian Museum of American Art is incorporating interactivity into its exciting exhibit: “The Art of Video Games.”

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