“Social Media”

Assessing Your Social Media ROI in 4 Steps

With all the time and resources organizations are expending on social media, it’s no surprise that people want a way to determine their social media ROI. Here are 4 steps to get you started.

Facebook Passwords: Don’t Ask, Don’t Tell

Apparently some employers are asking job candidates to share their Facebook passwords. Here’s why reputable employers won’t ask. And why smart job hunters shouldn’t tell.

Getting Grown Up about Social Media: An Interview with Mandy Jenkins

About 10 years ago, I started working for a large, publicly traded company where only the CEO was authorized to communicate the press. Restricting who could speak on behalf of the company was a common practice where stockholder confidence (and securities compliance) was at stake. Fast forward a decade and we now have many companies where the only people who are authorized to speak to the press are the CEO — and whoever is handling social media. And too often,…

How to Use Pinterest for Marketeting Your Business

Pinterest has skyrocketed in recent months to over 3 million members. Is this new social network right for marketing your brand?

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What We’re Reading – January 13

If you like, put a pin in it Pinterest is the new rage in social media as participants “put a pin” in images, ideas, and concepts that inspire them. Others can follow, like, comment and re-pin. Unsurprisingly, businesses aren’t far behind, wondering how this can work for them. Open Form offers tips for brands interested in Pinterest. And a jewelry maker shares her own experience on how she has successfully used Pinterest to generate interest in her bracelets. Twitter can’t…

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