Tales of our journey
through the digital
It may seem somewhat counterintuitive, but we often add to our interactive knowledge by turning to that centuries-old, non-interactive medium: books. Here are a few titles that are on the marketing team’s shelves. Some we’ve had for a while, and others we’ve just acquired (thanks, Amazon!). Joel Comm: “Twitter Power: How to Dominate Your Market One Tweet at a Time” (with Anthony Robbins, and Ken Burge) Shel Israel, Robert Scoble, “Naked Conversations: How Blogs Are Changing the Way Businesses Talk…
Groundwork must be laid for any successful engagement online, and social media is no exception. One of the first things any company or organization must develop (and it can be argued that this benefits individuals as well) is structure for that engagement. Rules, in fact.
From hurricane information widgets from the National Weather service to the Mars Phoenix Twitter account and TroopTube – allowing service men and women to connect with their families and supporters – the federal government is embracing social media and new web technologies in an effort collectively referred to as “Government 2.0.” Many of these efforts were begun before the recent change in administration, but have accelerated with the inauguration – itself covered in new media channels like none before it…
If you’re one of the millions who’ve taken to using Twitter — that curiously named microblogging service that allows you to share your thoughts with the world in real time, 140 characters at a time — you’ve probably noticed some words popping up from time to time inside the messages with a pound sign (#) preceding them: #likethis. Wondering what these odd insertions mean? On Twitter, and any other real-time service that supports them, they’re known as “hashtags.” Using them…