“Social Media”

Twitter Case Study: Portland’s Virtual Visitor Bureau

A lot has been written about Twitter’s usefulness for business and promotion and marketing; Mashable alone has a library’s worth of information on all things Twitter. As an agency with hospitality clients — including two hotels right here in DC, the Churchill and the Hamilton Crowne Plaza — and a travel-focused Twitter account (@travelrama), we’re especially interested in learning new ways of using Twitter for travel and tourism promotion. One of our favorite examples is Travel Portland, the Oregon city’s…

When Social Media Sharing Is Exactly What We Need (And When It’s Too Much)

I was giving a presentation on social media to clients recently and almost inevitably the topic of privacy came up. “We’ve all seen people change their relationship status from ‘Married’ to ‘It’s complicated’ to ‘single.’ And that’s awkward in business.” “What a great time to talk about Facebook’s privacy settings!” I replied. With the changes to Facebook and the new way that updates are posted to friends’ profile pages, I encourage anyone who’s using Facebook for both business and personal…

5 Rules of Twitter Etiquette

Allow me to channel Emily 140-Character Post and present a few rules of Twittiquette for your business.

The Revolution Will Be Televised (and Twittered)

In 1970, Gill Scott-Heron  famously said, “The revolution will not be televised.” But we learned twenty years ago this month, when CNN broadcast from Tiananmen Square, the revolution would indeed be televised and provide iconic images that would resonate for years. In the past, powerful technologies were often to be feared (and depending on who’s using them and how they’re being implemented, caution is often necessary). George Orwell’s 1984 had Big Brother with pervasive government surveillance and control. But now,…

Facebook Ad Campaigns in 5 Easy Steps

Promote your business or organization’s Facebook page with a targeted ad campaign. Here’s how to get started in 5 easy steps.

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