“Social Media”

Where the Customers Are – Is Location-Based Social Media Right for Your Business?

With Twitter and Facebook both adding location services in addition to existing location-based services such as FourSquare, Gowalla and Loopt – many of which have corresponding mobile applications – clearly location-based social networking and social media is poised to be the next big thing. But what does that mean for you and your business? Should you jump on the bandwagon? The short answer is “it depends.”

What We’re Reading – March 12

Need a challenge? One Billion Minds has problems – real problems that need solutions all over the world. Reward include cash, professional recognition and job opportunities. Current challenges include designing cost effective teaching aids and access for the disabled in developing countries. Who’s your Mayor? The New York Times tells us Foursquare, the location-based social network, will be adding some new analytics tools and a dashboard for business owners that will provide information and statistics about visitors who check in…

How to Be An Overnight Success Online (In 30 to 90 Days)

Online businesses need to put in up-front effort in online marketing to create interest and drive traffic and sales. Here’s our sample timeline for generating success in 90 days or less.

What We’re Reading – March 5

As Heidi mentioned, I spent the last two weeks in Kombolcha, Ethiopia with Habitat for Humanity. My pictures are available on Flickr if you’d like to see what I was up to while I was away. Otherwise, here’s what we’ve been reading this week: What are you selling? Sales people sell features, but customers buy benefits. Why we shouldn’t discount emotional benefits from Branding Strategy. Global Brands What is a global brand? from Branding Strategy. This was recently interesting question…

Ebook Maps Social Media Measurement & Analysis

Metrics are the holy grail of social media – how can you tell what’s working? In their new ebook Radian6 explores some easy and practical ways to measure your social media efforts. There were a few points in particular that stood out: First, decide your business goals and then choose metrics that illustrate progress toward those goals. And second, start with an hypothesis like, “Increased activity on Twitter will decrease call center volume and costs.” Then measure that over time to see if it holds…

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