Tales of our journey
through the digital
With Twitter and Facebook both adding location services in addition to existing location-based services such as FourSquare, Gowalla and Loopt – many of which have corresponding mobile applications – clearly location-based social networking and social media is poised to be the next big thing. But what does that mean for you and your business? Should you jump on the bandwagon? The short answer is “it depends.”
Need a challenge? One Billion Minds has problems – real problems that need solutions all over the world. Reward include cash, professional recognition and job opportunities. Current challenges include designing cost effective teaching aids and access for the disabled in developing countries. Who’s your Mayor? The New York Times tells us Foursquare, the location-based social network, will be adding some new analytics tools and a dashboard for business owners that will provide information and statistics about visitors who check in…
Online businesses need to put in up-front effort in online marketing to create interest and drive traffic and sales. Here’s our sample timeline for generating success in 90 days or less.
Metrics are the holy grail of social media – how can you tell what’s working? In their new ebook Radian6 explores some easy and practical ways to measure your social media efforts. There were a few points in particular that stood out: First, decide your business goals and then choose metrics that illustrate progress toward those goals. And second, start with an hypothesis like, “Increased activity on Twitter will decrease call center volume and costs.” Then measure that over time to see if it holds…