illumINNATE
Tales of our journey
through the digital
landscape.
Category:
“Social Media”
Many of us view Snapchat as a passing fad for younger generations, but it is apparent that this (formerly controversial) app is making us re-evaluate the way we look at and use Social Media. Snapchat started as a photo-messaging app that allowed users to take photos and videos, add text and drawings and send them to a chosen group of recipients. In the past 18 months, Snapchat has upped their interactive game, launching their Stories and Discover platforms. These platforms…
If there is anything universal about society today, it is that we are all incredibly impatient. We have fast food, instant download, and same day delivery. Life is all about now – does instant gratification ring a bell? No matter which way you put it, people do not like to wait. However, if there is anything worth waiting for, it is the long-term returns of your social media campaign. The big question How long? When will? Time is always the…
If you ask your social media managers what drives them nuts about their jobs, there’s a good chance it’s hearing one of these phrases from their teams. “Can’t you just Facebook it?” The first thing people need to realize about social media marketing is that “Facebook” isn’t your strategy. Facebook is a vehicle for your communications. It’s also the way you can engage a particular audience. When you are saying “just Facebook it,” what are you actually trying to accomplish?…
There are certain elements of social media that are vital to understand if you’re going to be posting — tweeting, sharing, linking or otherwise — for a business. These are the elements that will guide you in making strong marketing decisions for your target audience on each site. To help guide you in creating a strategy and starting your own outreach for your company or client, we’ve put together a quick list of each of the biggest social media platforms, what they’re…
Short form video marketing via Vine and Instagram is an effective method of reaching audiences. Here are 7 ideas for short marketing videos.