Category:

“Graphic Design”

Interpret the Rainbow

“Colors, like features, follow the changes of the emotions.” – Pablo Picasso In art, as stated by Pablo Picasso, colors go far beyond being the medium with which someone illustrates a picture. Colors are, more acutely, the medium with which an artist illustrates a message, a feeling, an emotion. As discussed in a previous post, psychology plays a huge role in designing an effective website. Understanding psychology enables a graphic designer to garner positive responses in the viewer’s subconscious, which…

Meet the Designers – Interactive Designer John Jaber and Art Director Casey Hawes

We at Innate prides ourselves on executing exceptional conversion-centered design, ensuring that our clients’ clients have a seamless experience when using their website. It takes a lot of behind-the-scenes magic to increase the likelihood of a user converting on a web page, such as flawless programming and sleuthy keyword optimization.  While those are critical components, we want to give a round of applause to the designers. Without their creativity, use of design principles, and endless knowledge of color psychology, the…

The Psychology of Web Design

Web design is much more than formatting, fonts and colors—it’s a science. A psychological science to be exact. A good website does not rely solely on content; instead it focuses on the complete user experience. For the first thing that a person will internalize when they land on a homepage is not the positive testimonials, robust blog posts or recent news mentions, it is the look of the website. It is the feel of the website. Or rather, how the…

Can Design Impact a Team’s Win Percentage?

Being a designer and sports fan (like I am) is a mix of interests that don’t always overlap. However, I often see designers posting their own design takes on a team’s logo, uniform, and overall branding. It got me thinking about REAL rebrands in sports and the possible lasting impacts they might have. More specifically: can design impact a team’s win percentage? The power of a brand I recently read an article about how the Los Angeles Clippers should change…

Designers x Zombie Apocalypse

You know what the zombie apocalypse is all about right? Rotting corpses chasing after you to feast on your living flesh. Your friends and family dying, getting lost, eaten, or turning into zombies before your very eyes. I don’t need to explain this scenario do I? It’s gruesome and depressing but I watch a LOT of The Walking Dead. It’s AMC’s hit show that rivals the NFL’s Sunday Night Football in TV ratings. America loves the dead and so do…

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