“Digital Marketing”

Crystal Ball Marketing Campaigns

Google Trends is the next best thing to a crystal ball for choosing marketing messages that will resonate. Here’s how to use it for your next marketing campaign.

5 Marketing Resolutions for 2011

If you’re like me, you returned to the office with your gym bag over your shoulder, carrying a healthy lunch. Now we need to turn that same resolve to our online marketing efforts for the coming year. Here are our top 5 marketing resolutions for 2011 to keep you on track: Revisit your keywords Search trends change over time so what worked once may not be as effective now. And with the new updates, the way we search is changing…

How E-mail Marketers Can Use Google Priority Inbox

Google’s new Priority Inbox makes best practices for email relevance and open rates more important than ever; here are a few tips to follow to keep your opt-in list at the top of your Gmail recipients’ inboxes.

5 Ways Hiring a Creative Agency is Like Online Dating

The experience (and pitfalls) of online dating can teach you a better way to hire a creative agency.

Lady Gaga: Marketing to a Core Audience

Lady Gaga is a master of marketing techniques to build her fan base, maintain their loyalty and keep them coming back for more. You can learn them, too.

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