Tales of our journey
through the digital
Collaborating on an effort – no matter how large or small – across different time zones can be a daunting task. At Innate, many of our clients and partners are halfway across the world, which makes it extremely important to have strategies and processes in place to help keep a project on track and running smoothly. Clear communication is key. After working on projects with teams that span the globe, there are a few key takeaways I have learned to…
Case study: How we helped a client recover from a 98-point drop in ranking for its most important non-branded keyword after Penguin 2.0.
Believe it or not, effective SEO doesn’t always lead to a spike in site traffic. Here’s why that can be a good thing.
The rules for optimizing web copy change all the time, but here are some time-honored best practices to make sure your website is well-optimized for SEO.
A new search ranking factor called AuthorRank can affect the SEO of your business blog. Here’s what you need to know about Google Authorship.