“Digital Marketing”

Tools and Tips for Collaboration Across Time Zones

Collaborating on an effort – no matter how large or small – across different time zones can be a daunting task. At Innate, many of our clients and partners are halfway across the world, which makes it extremely important to have strategies and processes in place to help keep a project on track and running smoothly. Clear communication is key. After working on projects with teams that span the globe, there are a few key takeaways I have learned to…

Case Study: Recovery From a 98-Point Google Rank Drop After Penguin 2.0

Case study: How we helped a client recover from a 98-point drop in ranking for its most important non-branded keyword after Penguin 2.0.

Traffic’s Down but Sales are Up: Why Effective SEO Doesn’t Always Equal More Visits

Believe it or not, effective SEO doesn’t always lead to a spike in site traffic. Here’s why that can be a good thing.

Optimizing Your Website Copy for Search Results: One Page at a Time

The rules for optimizing web copy change all the time, but here are some time-honored best practices to make sure your website is well-optimized for SEO.

What Your Business Needs to Know About Google Authorship for SEO

A new search ranking factor called AuthorRank can affect the SEO of your business blog. Here’s what you need to know about Google Authorship.

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