Category:

“Digital Marketing”

Super Bowl ’08 Anticipation

Some people anxiously await the eve of Super Bowl Sunday for the glory of the game, the thrilling competition, the astounding athleticism of the players, the stunning flexibility of the cheerleaders, or even the spicy buffalo wings and seven-layer dip assuredly perched on the table near the plasma TV. I – like most Americans who enjoy a good competition of the greatest players in their sport – enjoy the Super Bowl…but for a slightly different reason. The commercials are what…

BzzAgent

  Last night my roommate approached me excitedly. “I saw this report on the news today about a new way of marketing,” she eagerly explained. “It’s called ‘BzzAgent,’ and it’s all about spreading word-of-mouth. You’re really into that stuff, right?”   HAHA! I thought. Little does she know that those pieces of the new 5™ gum she’s been stealing out of my purse everyday were sponsored by that “new” word-of-mouth concept. You see, I’ve been a BzzAgent since I was an…

IHR Presentation – Web 2.0

You’ve read a couple of blogs. You’ve watched a YouTube video or two. Maybe you’ve even posted a few photos to Flickr. But how can you apply these tools to your business? How can you tap into the energy of web users and make it work for you? Greetings, and welcome to the wonderful world of Web 2.0. I’m Matthew Snyder, creative director at CDG, and I’m excited to have the oppotunity to introduce you to the power of collaborative…

Move off the Web and Onto the Desktop – Part 1

These days people are so obsessed with adding Web 2.0 elements to their website, and rightly so, that they forget about developing a well-rounded interactive marketing strategy.  Since I’m just as guilty of that as the next person, I thought I’d talk today about some lesser explore interactive options.  I’m actually hoping we can stop talking “Web 2.0” soon and just get back to talking about interactive — since that’s what Web 2.0 really is.  It’s really about making the…

Move off the Web and onto the Desktop Part 2

Widgets (think Southwest, or something simpler) Live chat with Concierge, Wedding Planner, or front desk staff (mobile implications)

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