Category:

“Digital Marketing”

Making it Too Good to Refuse

In today’s frigid financial climate, fundraisers face the tough challenge of prying dollars from an ever-more-frugal pool of donors. How do you convince people to donate to the greater good when their budgets are growing tighter than my jeans after too many holiday cookies? A website like GlobalGiving is a good start. This “Marketplace of Good” is akin to an online shop for charitable causes. Like a retail site, GlobalGiving packages its projects like products, letting you shop for a…

Make the Choice that Matters

Let me start this post with a big, honking disclaimer: what’’s written below is not intended as an endorsement and in no way reflects the political beliefs of the author or anyone at CDG.* Last night, the power of words was on full display in Denver. Whatever your feelings about Sen. Obama, you have to admit the man knows how to deliver a speech. A speech that he wrote himself, sans the usual supporting cast of merry, partisan speechwriters. Which means…

Murky Social Media

Even though I live just down the street from Murky Coffee in Arlington, Virginia, I was not present for the recent kerfuffle over the ice and the espresso. There are several versions of what happened (Rashomon anyone?) but the end result was a letter posted by Murky’s owner on their blog.

I’m Talking ‘Bout the (Wo)Man in the Mirror

How often have you told a friend about a hilarious ad you saw—one that had you laughing out loud—only to completely forget what product it was advertising? If you’re like me, that kind of thing happens a lot. On the other hand, some of the most annoying ads in the history of the universe (two words: Head On) sear the product into your brain. Which do you think is more effective? A few years ago, I was working with a…

Girly Marketing

When you want a brand to appeal to women, what do you do? Host a “no boys allowed” party, of course…complete with sweet chocolaty desserts, jewelry, sparkling wine, and pink versions of the promoted product! No, I’m actually not being sarcastic. This is the technique applied by Nintendo, specifically for its new DS Lite handheld game. I don’t know if you’ve noticed, but the gaming industry doesn’t usually target women with its products (think: Halo, Grand Theft Auto, Manhunt, Hellgate,…

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