Category:

“Digital Marketing”

What We’re Reading

The Washington Post is running a video series called On Leadership. The latest installment is Apple co-founder Steve Wozniak talking about Steve Jobs, managing creative thinkers and creating revolutionary products. The London Times wonders, If brevity is the soul of wit, does Twitter make comedians funnier? Distracted driving takes on a whole new meaning with the introduction of new Internet enabled cars at the consumer electronics show. Not sure what to do with unwanted holiday gifts? 6 ideas from creating…

9 Lessons We Learned in ’09

As the year comes to a close, the CDG bloggers take a moment to look back at the Top 9 things we learned in 2009 in interactive marketing strategy, analytics, social media and content.

Measuring the Value of Web Advertising – Beyond CTR

Ever wonder who exactly is clicking on your online display or banner ads? According to a new comScore study, it’s likely one of a core group of people as the study found that 8% of Internet users account for 85% of all clicks, and 84% of Internet users never click on a banner ad. Does this mean banner advertising is a waste of money? Not at all – it means that evaluating web advertising may not really all that different…

5 Other Ways to Use Twitter

Twitter, in its current Shiny New Object media oversaturation phase, seems largely to be considered as useful for one of two things: sharing inane updates (“Eating a sandwich”) and following the inane updates of celebrities (“Ashton Kutcher is eating a sandwich”). It’s a bit of a bad rap, of course. As we good interactive marketing folks know, Twitter can be a great channel for networking, sharing information with — and getting it back from — others in the field, and…

6 Surprising Facts About the Growing Hispanic Audience You Probably Didn’t Know

When this week’s Ad Age arrived at the office, I was excited to see the new Hispanic Fact Pack. Now, advertising supplements aren’t usually a highlight, but last year’s is still sitting prominently on my desk – tabbed, underlined, and referenced more than any other printed piece I received all year. I’ve used it as a tool in audience research for a startup company, to make social media recommendations to a Fortune Global 50, and for competitive research for a…

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