Category:

“Digital Marketing”

The Psychology of Web Design

Web design is much more than formatting, fonts and colors—it’s a science. A psychological science to be exact. A good website does not rely solely on content; instead it focuses on the complete user experience. For the first thing that a person will internalize when they land on a homepage is not the positive testimonials, robust blog posts or recent news mentions, it is the look of the website. It is the feel of the website. Or rather, how the…

Three Ways to Develop a Successful Call-to-Action

The creation of an online campaign first begins with an idea. The campaign then matures to include an overall purpose, what it hopes to achieve and how its mission will inevitably be accomplished. But for an online campaign to go from an idea to a success, there must be an impactful call-to-action (CTA). A CTA implores your audience to join your campaign and without one, generating leads and increasing conversion rates becomes an almost impossible feat. CTAs can be found…

What is A/B Testing?

You have a brand new website that you’ve spent hundreds (or thousands) of dollars on and countless hours upgrading and yet, you still have no new customers. No one seems to be filling out the email form or requesting a quote. What could possibly be wrong? You could spend a few days racking your brain in hopes of figuring out the answer or you could save yourself some time and frustration by simply asking your market. A/B testing is a…

Each January, thousands of DMV self-proclaimed foodies flock to DC’s best restaurants for DC Restaurant week…or do they?

Like clockwork, every January thousands trudge into their local grocery stores, bodegas or corner newsstands to nab Washingtonian’s “100 Very Best Restaurants” issue. Conveniently, every year the issue arrives just before DC Restaurant Week. DC Restaurant week was engineered to help local restaurants fill up in notoriously slow months like January and August. This year, for either $22.16 (lunch) or $35.16 (dinner) Washingtonians can get a three course meal at the elusive 4-star restaurants they have dying to try. Hundreds…

5 Ways to Up Your Digital Strategy Game

Is your digital strategy up to par? Do you even have a digital strategy? Do you recognize the importance of a website and social media for your business but don’t quite know how to leverage it? When consulting for small businesses and startups, or even large corporations that may not have focused on their digital presence in the past, we look at five key categories for evaluation. We call this our 5-Point Digital Landscape Checklist. If your company isn’t leveraging…

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