In our series on How (And Why) to Start a Company Blog, the first step is not the how—it’s the why. As with all marketing channels, you need to know what you want to achieve with blogging before committing the time and resources to doing it.
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The last step of the process in starting a company blog may be the hardest; starting a project is one thing, but continuing it on, consistently, is your true goal. Here are some ideas for how to keep up with blogging.
Our series on starting a company blog moves on to the technical part of the process, actually setting up the blog, from choosing your blogging software to incorporating your blog into your overall web site.
So you’ve identified your blog’s goal, and an overall editorial calendar for post topics. Now it’s time for the “who,” the “how often”–and even the “how.”
After establishing a clear purpose for your company’s blog–and its audience–you can move on to the content strategy and editorial calendar.