Where’s Your Conversation? Measuring Blog Interaction

A friend and former colleague recently lamented on her blog that no one had commented on her new re-design. From the responses she received, the reason was soon obvious – no one had seen it. All of her readers were using RSS. Great for ensuring your readers see every post, but not so much for commenting on the design. But that discussion highlighted another struggle we have – internally and with our clients. How do you measure blog interaction and…

Writing an RFP for Results

Imagine you’re a public relations professional in search of a job. You’re clicking through Craigslist when you see this ad: “PR manager sought to execute association media campaign. Duties will include: contacting at least 7 radio stations per week (between 10 am and noon); purchasing banner ads on sites selected by PR director; launching a print ad campaign with the tagline “Building a Better Future”; pitching stories to the press (scripts will be provided). . . . . and other…

Case Study: Using Keyword Analytics to Optimize Blog Post Content

Old blog content is just as valuable as new content at driving repeat visitors from organic search, so it’s important to regularly optimize top posts to improve their performance as landing pages.

A Tale of E-mail Subject Line FAIL and How To Avoid It

Avoid making these four email subject line mistakes in your marketing messages: spelling, capitalization, punctuation and factual errors. And how to fix it if you do.

Content Strategy for the Web Book Review

We’re kicking off 2010 by starting the CDG Book Club. Every month or so, we’ll be reading a book about the web industry and posting our raves, rants, and other unsolicited opinions.

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