Food Instagram photography feeds

Click it up a notch – how to be a foodie

Seems like being a foodie is the new thing nowadays, with Instagram accounts full of cupcakes and quinoa taking over our feeds. Even if you don’t run a food porn Insta account, chances are if you’re sitting down at dinner, you’re taking a photo of it. Basically, food is the new and latest form of content marketing, and it does not appear to be going away anytime soon. While taking pictures of food and adding a ‘valencia’ filter doesn’t seem…

How to Create a Kick-Ass Editorial Calendar for Your Blog

Perhaps one of the most daunting tasks of starting, or keeping up with a blog is the editorial calendar. If you’re like me at all, you need to write everything down just to make sure you remember what’s going on that day. I subsist on never-ending to-do lists and personally, nothing is more rewarding than being able to check off an item from the list. When it comes to creating an editorial calendar for you blog, a similar tactic can…

How to Create Content Strategy in a No-Keyword World

The world of search is changing, from hidden keywords to semantic search. Your content strategy has to keep up. Here’s how.

Optimizing Your Website Copy for Search Results: One Page at a Time

The rules for optimizing web copy change all the time, but here are some time-honored best practices to make sure your website is well-optimized for SEO.

3 Content Trends Shaping Up for 2013

No matter what’s on your digital agenda for next year, you need to be aware of these content trends.

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