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“Content”

Interpret the Rainbow

“Colors, like features, follow the changes of the emotions.” – Pablo Picasso In art, as stated by Pablo Picasso, colors go far beyond being the medium with which someone illustrates a picture. Colors are, more acutely, the medium with which an artist illustrates a message, a feeling, an emotion. As discussed in a previous post, psychology plays a huge role in designing an effective website. Understanding psychology enables a graphic designer to garner positive responses in the viewer’s subconscious, which…

5 Ways to Clean Up Your Code

When you begin to learn HTML, and particularly when you get good at it, nothing will drive you crazier than to see junked up markup. I’m talking: &nbsp;, <br />, %20, empty <em> tags, etc. Below we discuss 5 easy ways to clean up your code. 1. Remove Spaces from Your URL If someone sends you a URL of a really great web article, which of the two below are you more likely to click? http://www.blogosphere.com/really%20awesome%20web%20article http://www.blogosphere.com/really-awesome-web-article I’m going to…

Finding Your Site’s Focus

In a previous post, we discussed the psychology of design. Similarly, understanding your intended audience and applying that knowledge to the content on your site will help you speak more directly to those you are trying to reach. Search For many visitors who eventually reach your site, that journey begins with a search engine – and increasingly, speaking to a phone. Understanding what search terms visitors are using to find products like yours can help guide the words that should…

Meet the Designers – Interactive Designer John Jaber and Art Director Casey Hawes

We at Innate prides ourselves on executing exceptional conversion-centered design, ensuring that our clients’ clients have a seamless experience when using their website. It takes a lot of behind-the-scenes magic to increase the likelihood of a user converting on a web page, such as flawless programming and sleuthy keyword optimization.  While those are critical components, we want to give a round of applause to the designers. Without their creativity, use of design principles, and endless knowledge of color psychology, the…

The Psychology of Web Design

Web design is much more than formatting, fonts and colors—it’s a science. A psychological science to be exact. A good website does not rely solely on content; instead it focuses on the complete user experience. For the first thing that a person will internalize when they land on a homepage is not the positive testimonials, robust blog posts or recent news mentions, it is the look of the website. It is the feel of the website. Or rather, how the…

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