Category:

“Branding”

What the Schrute? A Social Media Coup!

With a wink, a nudge, and a sweet product placement, Orbit Baby garnered some primo visibility last week. As anyone who tuned into NBC’s The Office knows, the Orbit Infant Travel System deserves an Emmy for its supporting role in the Baby Shower episode. And at our office, we are taking our hats off to Orbit’s PR team. These folks know how to play the social media game. It started with the way the product was presented in the episode.…

It’s Not the Size of Your Company, It’s How you Present it

Happy to share (and, yes, brag a smidge) on a great client success story. For the past several months, we’ve been working with X-Back Bracing Services, a small company in Pennsylvania that distributes a line of back braces to durable medical equipment (DME) suppliers. Our primary concern was branding: we wanted to match the company’s image to the high quality and innovation of its products. First up, we developed a new suite of promotional materials, including a print brochure, a…

Girly Marketing

When you want a brand to appeal to women, what do you do? Host a “no boys allowed” party, of course…complete with sweet chocolaty desserts, jewelry, sparkling wine, and pink versions of the promoted product! No, I’m actually not being sarcastic. This is the technique applied by Nintendo, specifically for its new DS Lite handheld game. I don’t know if you’ve noticed, but the gaming industry doesn’t usually target women with its products (think: Halo, Grand Theft Auto, Manhunt, Hellgate,…

Happy Genius

There is a reason why McDonalds is so successful…and it’s not the quality of the food. Last week when it was raining torrentially for days and days, my friends and I decided not to brave the weather but rather stay in and watch a marathon of America’s Next Top Model (it was the season when Tyra flips out…how could we NOT watch it??). All of a sudden, the new McDonald’s commercial came on. Everyone stopped talking and paid more attention…

Summer Vacation with the Relatives

Sometimes at CDG, we refer to our group of hotel clients as “the hotel family,” as in “Let’s welcome the Churchill Hotel as the newest member of our hotel family.” At first, I thought this term was a little silly (we can’t banish members of the hotel family to their rooms if they’re behaving badly) but it actually makes sense because we’re always thinking of our hotels, we try to help them be successful and we know them well enough…

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