illumINNATE
Tales of our journey
through the digital
landscape.
Category:
“Branding”
Here are a few of CDG Interactive’s methods for combining experience and creativity to generate innovation in interactive design.
When Conde Nast is writing about Ritz-Carlton Hotels offering Give-Back Getaways, then voluntourism has become a bona fide trend. It may be an outgrowth of the president’s initiative for community service – United We Serve or it may just be a general trend toward altruism combined with some really great travel deals. Either way, I’m all for it. The Ritz Carlton program includes opportunities to assist with the greening of Beijing by planting trees, participate in a music therapy session…
Quite often the “big game” is a blow-out where the commercials turn into the highlight of the show. Not so this year – high drama on the field kept even the casual football watcher on the edge of their seats (and gave dedicated fans a blood pressure check more than once). But even still, everyone is abuzz over the commercials – were there any big hits, expensive misses? Or were the commercials the snoozefest that couldn’t keep up with the…