Our new five-part series will walk you through the how-to — and why — of starting a company blog.
illumINNATE
Tales of our journey
through the digital
landscape.
Category:
“Branding”
Imagine you’re a public relations professional in search of a job. You’re clicking through Craigslist when you see this ad: “PR manager sought to execute association media campaign. Duties will include: contacting at least 7 radio stations per week (between 10 am and noon); purchasing banner ads on sites selected by PR director; launching a print ad campaign with the tagline “Building a Better Future”; pitching stories to the press (scripts will be provided). . . . . and other…
So you’ve identified your blog’s goal, and an overall editorial calendar for post topics. Now it’s time for the “who,” the “how often”–and even the “how.”
Yesterday, the office radio was tuned to the 80s station and I had a wave of nostalgia for junior high, legwarmers, and Atari. (Cue grumpy old lady voice: “In my day, there was no such THING as a Wii!”) Inevitably, the playlist cycled around to two of the 80s’ most iconic ladies: Madonna and Cyndi Lauper. These two had a lot in common back in the day. Both were white-hot; both launched influential, if tragic, fashion trends; and both were…
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