illumINNATE
Tales of our journey
through the digital
landscape.
Category:
“Branding”
“Colors, like features, follow the changes of the emotions.” – Pablo Picasso In art, as stated by Pablo Picasso, colors go far beyond being the medium with which someone illustrates a picture. Colors are, more acutely, the medium with which an artist illustrates a message, a feeling, an emotion. As discussed in a previous post, psychology plays a huge role in designing an effective website. Understanding psychology enables a graphic designer to garner positive responses in the viewer’s subconscious, which…
Web design is much more than formatting, fonts and colors—it’s a science. A psychological science to be exact. A good website does not rely solely on content; instead it focuses on the complete user experience. For the first thing that a person will internalize when they land on a homepage is not the positive testimonials, robust blog posts or recent news mentions, it is the look of the website. It is the feel of the website. Or rather, how the…
The creation of an online campaign first begins with an idea. The campaign then matures to include an overall purpose, what it hopes to achieve and how its mission will inevitably be accomplished. But for an online campaign to go from an idea to a success, there must be an impactful call-to-action (CTA). A CTA implores your audience to join your campaign and without one, generating leads and increasing conversion rates becomes an almost impossible feat. CTAs can be found…
With the Hilary Clintons and Emma Watsons of the world, along with the #freethenipple and #OscarsSoWhite campaigns, some argue 2015 has been the year of feminism. As a result, traditional ‘girl’ toys, particularly Barbie dolls, have felt the heat, at least until now. Blamed for unrealistic body images like a super skinny waist, and permanently thin arms, for many, Barbie is the epitome of the limitations women experience everyday. Barbie may have worn the white coat, and been the ultimate…
Being a designer and sports fan (like I am) is a mix of interests that don’t always overlap. However, I often see designers posting their own design takes on a team’s logo, uniform, and overall branding. It got me thinking about REAL rebrands in sports and the possible lasting impacts they might have. More specifically: can design impact a team’s win percentage? The power of a brand I recently read an article about how the Los Angeles Clippers should change…