Category:

“Analytics”

3 Tips for Taking the Google Analytics IQ Test, 2009 Edition

Update 12.20.11: I’ve since retaken the test; here’s an updated post with Tips for Taking the Google Analytics IQ Test, 2011 Edition. On March 3, Google launched the Analytics Individual Qualification test, allowing web professionals a way to demonstrate their level of Google Analytics expertise to colleagues and clients. The test is relatively inexpensive, priced at $50, and your Individual Qualification – if you pass with 75 80% or greater — is valid for 18 months. [Update 1.26.10: Google revised…

Data-Driven Marketing: Perfect Your Marketing Strategy with Site Analytics

My colleague Lisa King and I will be speaking to the monthly meeting of DC Web Women tonight on a topic we think is especially important to marketers — using data derived from analytics to find actionable insights for marketing strategy. (Can you tell we are faithful readers of Avinash Kaushik? In fact, we’ll be giving away his book as a door prize tonight. :)) We’ll be looking at both basic stuff — how often are visitors coming? where are…

Beyond Analytics Basics: Now What?

Maybe you’re starting an analytics program for your organization for this first time. Maybe your boss just handed you the keys to Omniture. Or maybe you’re the Web Guy/Girl and the VP wants to know “how many visitors did we get last week from the U.K.?” You kinda mostly know the basics — unique visitors, page views, bounce rate — but you know it’s not enough. In the words of Google’s Avinash Kaushik, you want to become an analytics “ninja.”…

Top 5 Analytics Resolutions for 2009

Forget dieting and exercise. When it comes to analytics for your web site or online marketing campaign, it’s time to make 2009 resolutions you can really keep.

What’s an Analyst?

I figured that since I scribe this blog, I should let you know what I do at CDG Solutions. I have a very interesting role at CDG, and one that is slowly starting to pop up in more and more interactive shops. It’s a multi-disciplinary role that requires the ability to use the same basic skill set across a variety of tasks — and learn the details of each unique way of using these skills. In a nutshell, an Interactive…

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