Old blog content is just as valuable as new content at driving repeat visitors from organic search, so it’s important to regularly optimize top posts to improve their performance as landing pages.
illumINNATE
Tales of our journey
through the digital
landscape.
Category:
“Analytics”
All too often, company web sites are forced to live through Groundhog Day over and over again. Pages with high bounce rates or poor converting landing pages are never optimized. Every day, the site continues to drive away visitors or lose sales. How can you keep your site from suffering this fate?
We’re kicking off 2010 by starting the CDG Book Club. Every month or so, we’ll be reading a book about the web industry and posting our raves, rants, and other unsolicited opinions.
Using Google Analytics to ask the right questions In a recent conversation, one of our clients asked for more research on why their bounce rate has gone up in the past year. Their traffic has quadrupled and while their bounce rate has grown at a significantly slower pace, they still wanted to know if there was any specific cause. It was a reasonable question, and I set off into Google Analytics to find some answers. The first thing I noticed…
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Where’s Your Conversation? Measuring Blog Interaction
A friend and former colleague recently lamented on her blog that no one had commented on her new re-design. From the responses she received, the reason was soon obvious – no one had seen it. All of her readers were using RSS. Great for ensuring your readers see every post, but not so much for commenting on the design. But that discussion highlighted another struggle we have – internally and with our clients. How do you measure blog interaction and…