Defining Success Metrics for Informational Sites

What does success look like on a non-ecommerce site? And more importantly, how do you measure it? As we mentioned last week, the answer isn’t always obvious—especially if your website follows an informational model; that is, if your primary goal is for users to consume the content on your site. Here are a few metrics you can start evaluating to measure your site’s success: keyword rankings, time on site or pages per visit, and visits to specific pages of your…

How Can I Tell If My Website Is Successful?

If you have an ecommerce site, it’s pretty easy to measure your success.Just take a look at your completed transactions. Sales holding steady or on the rise? You’re doing great. Too many abandoned shopping carts? You’ve got some work to do. “But what does success look like if I don’t have a shopping cart?” It’s a common question we hear from educational institutions, trade associations, non-profits, and other organizations that aren’t focused on web-based sales. But never fear. You still…

Search Patterns Book Review

Ivan Wilson reviews the new book Search Patterns by Peter Morville & Jeffery Callender

Don’t Trust Your Instincts. Test ’Em. (And Optimize!)

No matter how long you’ve been working on the web, you need to test your instincts to see what delivers the best results. Here’s why you need to test, tweak and optimize everything from emails to landing pages.

Ebook Maps Social Media Measurement & Analysis

Metrics are the holy grail of social media – how can you tell what’s working? In their new ebook Radian6 explores some easy and practical ways to measure your social media efforts. There were a few points in particular that stood out: First, decide your business goals and then choose metrics that illustrate progress toward those goals. And second, start with an hypothesis like, “Increased activity on Twitter will decrease call center volume and costs.” Then measure that over time to see if it holds…

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