How Can I Tell If My Website Is Successful?

If you have an ecommerce site, it’s pretty easy to measure your success.Just take a look at your completed transactions. Sales holding steady or on the rise? You’re doing great. Too many abandoned shopping carts? You’ve got some work to do. “But what does success look like if I don’t have a shopping cart?” It’s a common question we hear from educational institutions, trade associations, non-profits, and other organizations that aren’t focused on web-based sales. But never fear. You still…

Don’t Trust Your Instincts. Test ’Em. (And Optimize!)

No matter how long you’ve been working on the web, you need to test your instincts to see what delivers the best results. Here’s why you need to test, tweak and optimize everything from emails to landing pages.

Ebook Maps Social Media Measurement & Analysis

Metrics are the holy grail of social media – how can you tell what’s working? In their new ebook Radian6 explores some easy and practical ways to measure your social media efforts. There were a few points in particular that stood out: First, decide your business goals and then choose metrics that illustrate progress toward those goals. And second, start with an hypothesis like, “Increased activity on Twitter will decrease call center volume and costs.” Then measure that over time to see if it holds…

Where’s Your Conversation? Measuring Blog Interaction

A friend and former colleague recently lamented on her blog that no one had commented on her new re-design. From the responses she received, the reason was soon obvious – no one had seen it. All of her readers were using RSS. Great for ensuring your readers see every post, but not so much for commenting on the design. But that discussion highlighted another struggle we have – internally and with our clients. How do you measure blog interaction and…

Is it Groundhog Day for Your Web Site?

All too often, company web sites are forced to live through Groundhog Day over and over again. Pages with high bounce rates or poor converting landing pages are never optimized. Every day, the site continues to drive away visitors or lose sales. How can you keep your site from suffering this fate?

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