Tales of our journey
through the digital
What your customers say they want and what they actually do is often different. Here’s one easy way to verify their intent with testing.
In our ongoing series about how to measuring your website’s success, we’ve already talked about informational sites (where content is the draw), and ecommerce sites (which entice people to spend mucho dinero). But what if you want your site to foster a deeper connection between your organization and your target audience? We call this an “engagement-based” model. Non-profit organizations and member associations often fall into this category. If you have an engagement-based site, you’re not necessarily selling anything, but you…
Although ecommerce goals are typically straightforward–sales and revenue–here are some other ways to track conversions on an ecommerce website, from repeat purchase rates to shopping cart abandonments to contribution by marketing channels.
What does success look like on a non-ecommerce site? And more importantly, how do you measure it? As we mentioned last week, the answer isn’t always obvious—especially if your website follows an informational model; that is, if your primary goal is for users to consume the content on your site. Here are a few metrics you can start evaluating to measure your site’s success: keyword rankings, time on site or pages per visit, and visits to specific pages of your…