Category:

“Analytics”

Finding Your Site’s Focus

In a previous post, we discussed the psychology of design. Similarly, understanding your intended audience and applying that knowledge to the content on your site will help you speak more directly to those you are trying to reach. Search For many visitors who eventually reach your site, that journey begins with a search engine – and increasingly, speaking to a phone. Understanding what search terms visitors are using to find products like yours can help guide the words that should…

Three Ways to Develop a Successful Call-to-Action

The creation of an online campaign first begins with an idea. The campaign then matures to include an overall purpose, what it hopes to achieve and how its mission will inevitably be accomplished. But for an online campaign to go from an idea to a success, there must be an impactful call-to-action (CTA). A CTA implores your audience to join your campaign and without one, generating leads and increasing conversion rates becomes an almost impossible feat. CTAs can be found…

What is A/B Testing?

You have a brand new website that you’ve spent hundreds (or thousands) of dollars on and countless hours upgrading and yet, you still have no new customers. No one seems to be filling out the email form or requesting a quote. What could possibly be wrong? You could spend a few days racking your brain in hopes of figuring out the answer or you could save yourself some time and frustration by simply asking your market. A/B testing is a…

Innate is Hiring: Marketing Data Analyst – Tableau

Do you have a background in statistics or computer sciences? Would you like to use big data to reveal patterns, analyze trends and solve business puzzles? If you can not only understand the numbers but help explain the story behind them, this is the job for you. Innate, an award-winning interactive marketing agency in downtown DC, is seeking a Marketing Data Analyst to learn Tableau and implement our marketing optimization strategy. Tableau is business intelligence software that allows you to…

5 New Year’s Resolutions for Your Analytics Goals

Review your business goals for the coming year Anything you’re reporting from your web analytics should mirror your business goals. Some common business goals we hear from clients: Increase sales Increase lead generation Increase awareness Increase engagement Aligning your analytics with your goals in advance will help speed your reporting along. Review your site goals vs. your business goals In Google Analytics (or your web analytics package), look at the goals you have established for your site. In Google Analytics,…

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