illumINNATE
Tales of our journey
through the digital
landscape.
If there is anything universal about society today, it is that we are all incredibly impatient. We have fast food, instant download, and same day delivery. Life is all about now – does instant gratification ring a bell? No matter which way you put it, people do not like to wait. However, if there is anything worth waiting for, it is the long-term returns of your social media campaign. The big question How long? When will? Time is always the…
Seems like being a foodie is the new thing nowadays, with Instagram accounts full of cupcakes and quinoa taking over our feeds. Even if you don’t run a food porn Insta account, chances are if you’re sitting down at dinner, you’re taking a photo of it. Basically, food is the new and latest form of content marketing, and it does not appear to be going away anytime soon. While taking pictures of food and adding a ‘valencia’ filter doesn’t seem…
Mary Jane Boscia