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Maddie Brennan

The Workforce Without A Woman

This morning, Wall Street received a monumental shakeup that all of America noticed. No, the Dow didn’t experience a precipitous drop, nor did a Tweet rattle a particular company’s share prices—rather, this disturbance was caused by an unlikely source: a defiant little girl. On the eve on March 8th, International Women’s Day, the world’s third-largest asset manager, State Street Global Advisors, erected a bronze statue of a young girl standing in front of Wall Street’s notorious charging bull. And while…

Interpret the Rainbow

“Colors, like features, follow the changes of the emotions.” – Pablo Picasso In art, as stated by Pablo Picasso, colors go far beyond being the medium with which someone illustrates a picture. Colors are, more acutely, the medium with which an artist illustrates a message, a feeling, an emotion. As discussed in a previous post, psychology plays a huge role in designing an effective website. Understanding psychology enables a graphic designer to garner positive responses in the viewer’s subconscious, which…

The Psychology of Web Design

Web design is much more than formatting, fonts and colors—it’s a science. A psychological science to be exact. A good website does not rely solely on content; instead it focuses on the complete user experience. For the first thing that a person will internalize when they land on a homepage is not the positive testimonials, robust blog posts or recent news mentions, it is the look of the website. It is the feel of the website. Or rather, how the…

Three Ways to Develop a Successful Call-to-Action

The creation of an online campaign first begins with an idea. The campaign then matures to include an overall purpose, what it hopes to achieve and how its mission will inevitably be accomplished. But for an online campaign to go from an idea to a success, there must be an impactful call-to-action (CTA). A CTA implores your audience to join your campaign and without one, generating leads and increasing conversion rates becomes an almost impossible feat. CTAs can be found…

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