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Lisa Crotty

What We’re Reading – November 4

Changes in Google Search In the wake of changes to Google Reader and Gmail that have garnered mixed reviews from users, Google has announced a change to the search algorithm that promises more timely results on some queries. From what they’re saying it seems like a continuing refinement of the Query Deserves Freshness changes they’ve been working on for a while. Google Street View coming indoors Street View is piloting a project that allows visitors to see inside shops and…

What We’re Reading – October 28

Brandwashing NPR talks about what companies do to create a brand image — it can include re-boxing produce to make it appear that it came from a small, local farm. Can’t touch this MC Hammer is launching a “deep search” search engine called WireDoo. I was skeptical too, but apparently he’s been a tech investor for years and really does know what he’s talking about. This is not the customer service you were hoping for According to a recent survey, few…

What We’re Reading – October 21

Maybe you really shouldn’t text while driving Blackberrys go down for three days, traffic accidents in Abu Dhabi drop by 40%. The news has apparently convinced many to change their ways. Changes to Google Analytics Google Analytics is changing how they are measuring – or at least providing – the data for keyword search. If searchers are logged in to Google, you will no longer receive data in Google Analytics about the specific keywords that are referring traffic to your…

What We’re Reading – October 14

Rethink your shipping process Zappos considers their free shipping a marketing and advertising cost rather than an operating expense. Does it give them a competitive advantage? Would you buy shoes online if you couldn’t return them for free? Share a photo with that Tweets that include a photo have click-through rates 5 – 10 times higher than average. That’s a pretty compelling argument for using relevant photos to share your story. New Google + features You can now lock posts…

What We’re Reading – October 7

The coupon site advantage? The New York Times writes that coupon sites have less appeal for merchants as the repeat customers fail to materialize. Email to the future Ever wish you could send an email to the future when you’ll need it instead of letting in languish in your inbox? Now Gmail has a script that lets you do that. They call it “snoozing” (like your alarm). And you can send an email to reappear in your inbox in the future.…

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