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Lisa Crotty

What We’re Reading – November 25

Somebody’s watching me Ever feel like you’re being watched? It’s because you are. Facebook is tracking you. Even when you’re not logged on. Even after you’ve deleted your account. Password security We’ve discussed password security before and now Mashable has compiled the worst passwords of 2011. It’s not surprising that “password” is bad to use as a password, it’s only surprising that people are still using it (and no using passw0rd isn’t sly). See the list of the top 25…

What We’re Reading – November 18

Addicted to Angry Birds? It’s not your fault – it was designed that way. Learn why it’s so engaging you can’t stop playing. See it. Share it. You can now +1 images in Google Image Search. Google offers verbatim search For the times when you just want Google to search on what you entered rather than offering a corrected search, now there’s “verbatim search.” This helps replace the + operator. This means it won’t add “autos” or “automotive” when you…

Go Mobile this Holiday Season

It’s that time of year again. Turkeys, stuffing, pecan pie and, that most American of all traditions … holiday shopping. And no matter how stuffed they get at Thanksgiving dinner, people will be hungry for holiday deals. (Black Friday shopping has become an almost gladiatorial sport.) This year, people will be turning to their mobile devices to look for bargains so it’s time for your business to go mobile. Google projects that 44% of searches for gifts and store location will be…

What We’re Reading – November 11

Twitter promotion As the holidays approach, we’ll be watching how companies use social media to promote specials. Here’s one we spotted this week from @shabbyapple: For an extra 20% off sale, enter code TWITTER at checkout. the code unlocks after 25 Retweets! GO! We like the requirement for a certain number of pass-alongs before the code is activated. While we’ve seen many promotions that are limited to a certain number (which removes the incentive to share), this encourages fans to…

Google+ for Business

Using Google+ for business For all the talk over the summer about Google+ and its quick accumulation of users, the traffic over on the site seems to have quieted down substantially. (Crickets, anyone?) Meanwhile, Google just announced Google+ for business, which allows businesses, teams, bands, etc. to create a presence. Whether this new capability will shake the Google+ community out of its drowsy state remains to be seen. However, if your business has a social media presence, you’ll be smart to get…

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